Lotte, Digital Content Specialist

Having a mobile app is becoming increasingly essential for all types of organizations. That is, if you don't have an app or an interactive website, you might be getting behind your competitors in terms of your digital presence. If you’re thinking about developing an application for your business, you probably wonder how much that is going to cost you. In this blog, we delve into creating estimations for the price of app development in 2022, from mobile apps to web apps.

Do you already know how you want your application to be built? Make use of our partner’s free cost calculator: to quickly find out how much your application may cost.

Firstly, do you need a B2B or B2C app?

The type of business you develop an application for can greatly influence the price of the development process and everything involved. Different target markets have different needs, which affects the features and functionalities of your application, and therefore the price. There are some distinctions between a business-to-consumer (B2C) and business-to-business (B2B) application. B2C companies usually develop applications for the public to use. These are the apps you’ll find in the app store, varying from leisure games to productivity trackers and social media platforms. B2B-focused applications are made with the goal to both improve internal and external business processes. While you can find many B2B apps in the app store, a lot of them are only available as a product with a monthly or yearly subscription on the product’s website.

B2C app development

In B2C applications, consumers are more broadly targeted. The app can be used by millions of people at the same time and anyone can install and use the app whenever they want. Consumer applications are generally focused on entertainment, content, or building new relationships, whereas business apps solve a business problem. If you're in the B2C market, you're up against not only rival apps for your customers' money and attention but also other time and money-consuming activities that fall outside the digital environment.

Because there are more choices to optimize and consumer needs and tastes are more fickle and ever-changing, B2C applications are updated more frequently, and often, design plays an essential role. Users can easily drop out if they do not pay enough attention to small details because there are thousands of alternative options available. B2C applications are typically “freemium models”, which are free to install and initially use, but they are nevertheless profitable because they often provide advertising space, sell in-app extras, or subscription-based services.

B2B app development

Your focus as a B2B company is on experts working for larger enterprises. As a result, the number of possible users for your software is limited. You might, for example, target exclusively large companies' logistics divisions. In the Netherlands, there are tens of thousands of them. This won’t make it likely that hundreds of thousands of users will use your service at the same time. Whereas B2C applications focus on entertainment, B2B apps focus on solving an often business-related problem. This can be the automation of certain processes to increase overall productivity and efficiency, like Salesforce’s CRM software. Or implementing a centralized dashboard for providing real-time data insights, such as Google Analytics.

B2B apps generally provide a subscription service for businesses, either limited to their own company, but more often available for other businesses facing comparable problems and requiring the same solution. These apps are not available in the app store, as solutions like these require a tailored and custom implementation into a business, rather than a quick plug-and-play tool.


What decides the price of an app?

At the end of the day, each development project is unique. The costs of developing a mobile app, for example, will differ from those of developing a web app. A B2B app will require different features than a B2C app. Different features will cost different amounts, with more complicated features costing more than standard components. Depending on the type, features, and complexity of the app, the cost to design and develop a mobile app can range from $50,000 to $500,000, or even more than a million dollars. There is no specific figure for the cost of developing an app, and the range between a budget app and a million-dollar app is massive. So, how can we come closer to an answer? The price of an application is generally bound to three main aspects:

Operating system & device: mobile or web app?

There won't be a substantial difference in app development costs between Android and iOS if you develop a native mobile app for a single platform. However, the platform's functionalities and capabilities might affect the development timeline, causing expenses to rise. However, the costs of building apps for both platforms separately likely result in double the price. When developing an app for iOS, you must adhere to Apple's strict regulations. The Android platform is far more adaptable, but also comes with its own limitations. Both of these development platforms use different frameworks and SDKs, which have an impact on app prices.

Native development is appropriate for high-performance programs or those with a lot of complex animations or a complicated user interface. Native mobile apps are technically superior to web apps since they are better tuned for an optimized user experience. They use specialized toolkits and programming languages for iOS and Android apps, such as Swift for iOS and Java or Kotlin for Android. Native app development is generally more expensive and takes longer to complete.

Should you develop your application for Apple’s iOS or Android? Find the answer in this article or get in touch with our experts.

When compared to native mobile app development, progressive web apps have a variety of benefits and drawbacks. Web apps must be responsive, meaning that they must look attractive and provide the same level of usability regardless of the size of the user's screen. The software must also work in a number of browsers and on a variety of operating systems. Most browsers and operating systems share many of the same standards, making PWA programming much easier for programmers. Next to that, with a web app, you are not bound by the Apple App Store and Google Play Store's rules and requirements. If you want to develop an application for multiple operating systems without paying top dollar, progressive web apps are often the best choice.

Features and complexity

To determine how much the development of your app will cost, you must first define the complete scope of the features you intend to include. The number and complexity of features will have a major impact on the number of hours it takes to develop an app and the type of app you end up with.

Choosing the right functionalities for your application fully depends on the main goal of your app. For example, if you want to develop a navigation app for cyclists, you will need to prioritize the implementation of a GPS tracker and an offline mode, while you can leave payment plugins and social connectivity for later. At Lizard Global, our development process always starts with an MVP, or minimum viable product, which is a product that consists of only the necessary components to test it out among its first users. Want to know more about that? Check out this blog on MVPs or drop us a line.


Development partner

In order to end up with a professional and well-functioning application, you’ll need the help of a development partner. This can be a freelance developer, or an entire team or agency providing a complete package of services that can contribute to the successful development of your app. You can also choose to employ professionals to supplement your existing in-house development team. All of these options have their advantages and disadvantages that have a substantial impact on the entire cost of app development.

Depending on the size and complexity of the project, you will have to find the appropriate partner. However, price should not be the only consideration. Instead, think of the development team's specialization, expertise, and experience. You can ask for references and check client feedback on recent projects on agency review platforms like and Sortlist.

Find out how and where you can find the right development partner for your project in this article.

Things to consider

It’s clear by now that the price of an app isn’t just something you can jot down on a piece of paper. It’s complex and dependent on a wide range of factors included in the development process. In order to make sure you’re prepared for that process, a solid plan can take you a long way.

Having a concrete vision of what you want to develop can help you in many ways. Not only does it make it easier for you and your development partner to estimate a concrete budget, but it can also save you quite some time, and therefore money. If you already have a clear idea of who your target audience is and what platform they use, what main functionalities need to be included in your app, and what your longer-term business plan looks like, you’re already off to a great start and probably already saved yourself some money.

In our article on preparing for an app development partnership, we provide you with some helpful tips to get you started in the most efficient way.

Our digital workshops are great for starting off your digital partnership. During these workshops, we dive into the ins and outs of your target audience, industry, and market to get a concrete idea of what problems need solving.

Need a hand?

At Lizard Global, our cross-functional team of app development experts is specialized in taking your plans and dreams to the next level by turning them into a concrete plan-of-action to work towards a fully developed product that’s ready to take over the market. With you as the expert in your field, we dive into your target audience and competitors and define a tailored solution for your end-users. After this, we turn that idea into a cutting-edge product, from its design to its eventual development. Once you and your product are ready to take over the world, we help you guide it onto the market with a solid go-to-market strategy.

If that’s what you’re looking for, we gladly lend you a hand in the development of your digital solution. Get in touch with our experts to find out more about our development process and how we estimate the price of development at Lizard Global.

If you’re looking for a quick way to calculate the costs of your app, visit our partner’s cost calculator:

Frequently asked questions



How much does it cost to develop an app in 2022?

The price of an app highly depends on the complexity of the app and the platforms it’s made for. The average price of a simple application with an average development time of 2 to 3 months is between $50,000 to $75,000. An app of medium complexity with a development time of 3 to 6 months costs between $75,000 and $150,000. And a complex app can have a development time of more than 9 months starting from $300,000.


Where can I develop an app in 2022?

With 10 years of experience in the field, Lizard Global is a veteran in the field of mobile- and web application development on a global scale.


What is the best mobile and web app developer in 2022?

Lizard Global is a full-stack app development partner, providing all the services you need to turn an idea into a cutting-edge digital product. From UI/UX design to mobile- or web app development, our ten years of experience made us one of the best app development companies in The Netherlands, Belgium, Australia, UAE, and Malaysia.


What impacts the price of an app?

The price of an application highly depends on the complexity of the product. This includes the type of platform or operating system you build it for, the amount of and complexity of features, the quality and experience of the developer, and much more.

Hey there, can I help you?

Did you like the blog above, but do you still have some questions about the subject or related topics? No issue! You can easily contact one of our Lizard specialists on these specific topics, and they gladly tell you more about it. This way, you’ll never leave with uncertainties.


Global Commercial Director | | +60 18 35 65 702

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