“Our First Client Is Still Our Client Now” - Jeremy Raes, CEO Goes Deep In Lizard Global Executive Interview
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Please introduce your company and give a brief about your role within the organization.
Lizard Global is a full-stack digital agency. We recognize that the landscape of software development is always changing. When we first started the company ten years ago, our focus was mainly on programming. However, we soon realized that design and strategy were also essential components of successful software development. As a result, we expanded our services to include these disciplines as well. Right now, our company offers a full range of software development services, from conceptualization and design to programming and analytics.
As the CEO of a custom software development company, my primary responsibility is to ensure that the company is operating at its full potential and continuously improving. This means creating an environment in which our team can thrive and provide our clients with exceptional service and long-term value. It also means developing strategic partnerships that are beneficial for all parties involved. In short, I aim to make sure that the company is the best it can be and always moving forward. And of course, to have fun along the way!
What is the story behind starting this company?
Guido and I met on the first days of our computer science studies at the Technical University (TU) in Delft, the Netherlands. He always showed a great passion for programming, so it came as no surprise when he started freelancing and taking on various programming projects for clients after graduation. I was involved at another startup at the time, and I needed developers to help build a mobile app. Guido was (and still is) the best developer that I knew, so I approached him and asked if he wanted to join me in setting up a software development company – parallel to the start-up where I was working. Thankfully, he agreed.
The start-up where I was working didn’t make it (due to disagreements amongst the founders), however, Guido and I decided to continue with our own mobile app development company, and we are glad we did. We managed to bring in the first clients relatively fast, and we continue to grow and build the company with the help of our talented team. Of course, back then, the assignments were still relatively small. But we want our clients' trust. We show our talents. And together with the people that started joining us, we continue to build and grow the company.
What is your company’s business model – in-house team or third-party vendors/ outsourcing?
Building software is teamwork. At our company, quality is of the utmost importance. That’s why we develop everything in-house. We work with dedicated multidisciplinary teams to create applications that are not only of the highest quality but also help our clients to continue growing and evolving. If we were to outsource our app development or work with freelancers, we would not be able to guarantee the same level of quality or continuity. That is why we insist on working with only the best developers who are using cutting-edge technology and the latest methodologies. We're always looking for the next big thing.
Furthermore, we need to make sure that everybody who works on our applications is up to par with our standards. Knowledge transfer is essential as our platform grows and new developers are added to the team. In short, quality is something that we take very seriously and it is something that we will continue to strive for in all of our future endeavors.
How does your company differentiate itself from the competition?
We pride ourselves on the level of service we provide to our clients. We see ourselves as partners in their success, and we work closely with them to ensure that their app is a success.
We're not just interested in developing apps - we're interested in developing long-term relationships with our clients. When their app is successful, we are successful. That’s why our first client is still a client of ours. We have a vested interest in developing solutions and work tirelessly to ensure the solutions meet their specific goals and objectives.
What industries do you generally cater to? Are your customers repetitive? If yes, what ratio of clients has been repetitive to you?
At Lizard Global, we pride ourselves on being a long-term partner for our clients. We don't just provide a service and then move on to the next project - we're invested in our client's success. Our retention rate is proof of that commitment, with 85% of our clients staying with us for the long haul. Our first client is still one of our clients today, and that's a testament to the Lizard Global difference. When you work with us, you can be confident that you're partnering with a team that is fully committed. We understand that our success is directly tied to the success of our clients, and we take that responsibility seriously.
Please share some of the services that you offer which clients approach you the most?
Lizard Global is a full-stack software development company that provides end-to-end solutions for businesses of all sizes. We have a team of experienced professionals who can help you with everything from conceptualization to product development, deployment, and maintenance. We offer a comprehensive suite of services that cover the entire product development lifecycle, from ideation to launch. Our team of experienced professionals has a deep understanding of the latest technologies and trends, and we are dedicated to helping our clients create innovative, market-leading products.
We offer workshops to help conceptualize our client's ideas, UI/UX analysis to optimize the design for conversion, and development services to build high-quality web applications and mobile apps. Our product owner is the primary point of contact on behalf of the customer to identify the product requirements for the development team. We use scientific methods to analyze how people use our products and services, so we can constantly improve the user experience and prove the success of our client's applications.
What is your customer satisfaction rate? What steps do you take to cater to your customer’s needs and requirements?
I would say 9/10. For the past three years, we've been focused on increasing our NPS (Net Promoter Score). Our clients rate us an average of 5 out of 5 stars, and whenever we receive a 4-star rating, we do everything we can to improve our services so that we can achieve the highest satisfaction rate possible. At Lizard Global, we believe that effective communication is key to maintaining strong client relationships.
We understand that to provide the best possible service, it is important to create a sense of mutual understanding and respect. That is why we make it a priority to ensure that our clients always feel like they are part of our team. We want them to know that their input is valued and that we are always working together towards a common goal. By creating an open and inclusive environment, we hope to foster long-lasting relationships built on trust and mutual success.
What kind of support system do you offer to your clients for catering to their queries and issues?
We understand that when it comes to product development, design, and software growth; our clients need a reliable service level agreement for support and technical questions. We offer a variety of support plans to meet the needs of our clients, including comprehensive coverage for mission-critical applications. In the event of an unexpected outage, we will work quickly to resolve the issue and minimize any negative impact on our client's business. Thanks to our experienced team and robust support infrastructure.
What kind of payment structure do you follow to bill your clients? Is it Pay per Feature, Fixed Cost, or Pay per Milestone (could be in phases, months, versions, etc.)
Lizard Global is built on transparency and flexibility. We work agile based on time and materials. Our clients, of course, want to know roughly how much they will spend. That’s why, before starting a new project, we first identify the most important objectives of the platform and create a success-driven roadmap.
Therefore, we want to ensure that our clients are comfortable with every aspect of the project before we begin. This includes setting a budget that works for both sides. In each sprint we divide our work into tasks and user stories. We estimate how much time each activity will take. This way our client knows exactly what they are getting for their investment.
Do you take in projects which meet your basic budget requirement? If yes, what is the minimum requirement? If not, what minimum budget you have worked for?
All our clients have different strategies for business development. It is our job to align software development as much as possible with these strategies to create maximum impact.
Lizard Global can develop software for each budget.
One of the services Lizard Global offers is workshops. In these workshops, we help our clients build new applications, such as a new taxi app. For example, if someone wants to build a new taxi application, they might not be able to do it for 2000 ringgit or euros or any other currency. We know that to build a successful taxi app, its clients will need more than just a limited budget. They will need money to compete with bigger companies, such as Uber and Lyft, or Grab.
Having said that, our workshops are accessible and priced competitively. We have a team of experienced professionals who can help you build software for basically almost any type of budget. Customers should be aware that with a limited budget comes a more limited amount of features. We always say, “think holistically and don't limit your ideas to timelines or budget: Lizard Global will advise you on how we can deliver the maximum value for your budget.”
What is the price range (min and max) of the projects that you catered to in 2022?
It depends on the project. When deciding which features to include in your app, it is important to consider both the needs of your target user base and the feasibility of implementation. For example, a menu card in a mobile application is easier to build than a blockchain technology trading app. However, not every user will need or want the same features. As such, it is important to prioritize those features that are essential to the success of your app.
Having said that, for workshops, I would say a minimum of €2,500 to €10,000. For software platforms, €30,000. And, the maximum sky's the limit. It depends on the size and scale of the project. If you're creating a big impact, then yes, we need to think holistically. It all depends on the scope of the project and the potential return on investment.
Where do you see your company in the next 10 years?
At Lizard, we work with entrepreneurs because we believe in the power of ambition and passionate drive. We want to help our clients grow their companies and reach new heights; it's something we take pride in and work diligently towards. Our company culture is important to us, and we strive to maintain it even as we expand across the globe. We're more than just a team - we're a family, and we treat our clients like extended family too. We celebrate each other's successes because we know that everyone's success is our success.
I am excited to see what the next 10 years will bring for Lizard Global. We have already accomplished so much in such a short time and I know that we are capable of even more. I believe that we can continue to be a source of inspiration for our clients and help them to achieve their goals. We will continue to widen the range of services that we offer and help our clients to succeed. I am looking forward to seeing all that we will accomplish in the next 10 years.
Thank you for your continued support!