HEINEKEN

heineken drinkies order drinks online in malaysia mobile app 3
Food & Beverages • Mobiele applicatie
De klant
Heineken is a large and renowned Dutch brewery, always looking for new opportunities regarding technological advancements and innovation that can give their customer services a positive boost.
De uitdaging
After developing the Drinkies application together with Heineken, the client wanted bars that use Heineken as a preferred supplier to be promoted more. Having a highlighted spot in the app stimulates consumers to go to these specific bars and drink Heineken’s products.
De oplossing
Lizard Global added loyalty & rewards functionalities to the Drinkies application with the feature “Star Bars”, which refers to the bars where Heineken is the preferred supplier. This way, consumers are more likely to visit the listed bars.
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BEZOEK HEINEKEN WEBSITE
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Onze betrokkenheid

Custom Software Development
UI/UX Consultancy
MVP Delivery
UI/UX Design
Within the Star Bar feature, users can see a ‘Bar Locator’ of participating outlets, ‘My Wallet’, ‘Shop’, ‘Daily Check-in’, and the latest deals.

Bar Locator

Users can search by location or pub name to find the perfect participating Heineken bars and outlets across Malaysia.

My Wallet

Every purchase you make on the Drinkies app will earn you coins that are collected in your digital wallet to redeem more FREE beers, discount vouchers, and exclusive merchandise.

Daily Check-ins

Users can check in with their Star Bars account daily to claim coins and other rewards.

Op de lange termijn

The newly launched feature in the application, Star Bar, is committed to elevating drinkers’ experience with attractive promotions, free gifts and so much more.
Conclusie
Through Star Bar, together with the client, we have introduced enticing promotions, discount vouchers, and exclusive merchandise for Heineken's loyal drinkers.
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