MY NEW BEHAVIOR
The client
Anthonie, a former judo practitioner and Olympian, faced the challenge of transitioning from his athletic career. He began exploring ways to apply his judo expertise to help individuals change their behavior. Drawing inspiration from the structured progression of judo belts, he developed a scalable template that could be adapted to various behavior-change initiatives.
The challenge
Anthonie faced a significant challenge in transforming his vision into a practical and scalable solution. The initial manual implementation was labor-intensive and limited in reach, making it unsuitable for helping a larger audience. Scaling the system required a digital transformation, which demanded technical expertise and resources that were initially unavailable. Finding a skilled developer who understood the nuances of the behavior-change framework and could translate it into an effective digital platform proved to be a difficult task. Additionally, ensuring the platform was user-friendly, adaptable to diverse needs (visually impaired), and capable of supporting organizations and individuals added layers of complexity. These challenges highlighted the need for a powerful and flexible solution that could be implemented efficiently while maintaining the integrity of the behavior-change model.
Our solution
Together with Lizard Global, in just three months, a fully functional online platform designed as an educational tool was brought to life. The platform enables users to access structured programs and progress through different phases, with time-locked and unlockable content based on the program's design. This approach ensured a user-friendly and scalable solution for implementing behavior-change initiatives.
Our Involvement
Software Development
UI/UX Design
My New Behavior incorporates features like progress tracking, routine builders, and customizable forms.
Behavioral Change
The platform is designed to facilitate meaningful behavioral changes by guiding individuals through structured programs. Using a proven framework inspired by judo’s progression system, it helps participants adopt and sustain new habits effectively.
Self-paced Solution
The platform empowers participants to progress at their own pace, with content and activities that unlock in alignment with their program timelines.
Personalized Programs
The platform allows organizations to create and customize programs tailored to the unique needs of their participants. From habit-building routines to knowledge assessments, the experience is adapted to maximize individual growth and outcomes.
Down the line
Looking ahead, the platform is set to evolve with advanced features and tools to enhance its effectiveness and scalability. Future updates include a more comprehensive dashboard with analytics to provide insights into participant progress and engagement. This development will ensure that the platform remains a cutting-edge solution for behavior change, capable of addressing a broader range of challenges and scaling globally
Conclusion
Anthonie’s journey from a judo Olympian to the creator of a scalable behavior-change platform is a testament to his vision and adaptability. By leveraging his expertise in structured progression and combining it with innovative digital solutions, he has created a tool that empowers individuals and organizations to achieve meaningful transformations. With plans for future enhancements, the platform is well-positioned to continue making a significant impact, addressing diverse needs, and driving sustainable behavior change across various sectors.
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