Lion & Lion is a Malaysian organization that specializes in designing creative campaigns for retail companies to drive marketing-related targets and optimize the overall user experience of interacting with retail brands.
The foremost problem the client faced was the overall difficulty in stimulating user engagement among their target audience in order to generate more sales and raise more broad brand awareness.
Together with Lion & Lion, Lizard Global created a platform driven by gamification that results in loyalty and rewards by earning Points & Koins. Points are used for leaderboards and koins can be used to buy vouchers and products that were connected to Merchants for whom we built a redemption platform based on QR codes. The main target was to engage with the users via the platform, to ultimately push them towards the merchants at onsite locations or purchasing products/services online.